|
Creative Product Development
Product selection & development is very much a task that involves problem solving with a touch of creative flair. The more in depth our understanding of each project, client brand, target market, and product usage, the better and more creative the solution that can It is the role of our Account Managers (AM) to work with key personnel at each client to achieve a clear understanding of these factors so that we can direct our creativity in the right direction. This information is then communicated to Global’s Projects Department (PD) who works with the AM on specific client projects. Our Project’s Department specialise in selecting, sourcing and developing product that best meets the needs and objectives of each project and contributes to the building of client brands. Global’s PD includes four product experts as well as two creative graphic designers. This department also works closely with our China office, who is responsible for offshore product sourcing, factory inspection and order management. Global’s PD will prepare a presentation of product ideas based on our understanding of the brief supplied. For more complex products or projects client approval of conceptual ideas will be gained prior to provision of pricing for final approval.
|
|